Digital Marketing uses all advanced channels to build awareness and promote the company products and services for the intended interest group. Digital marketing includes online marketing, social media marketing, PPC (Pay-per-click) advertisement, and non-internet digital channels. The two main components of digital marketing are:
Website, SEM (search engine marketing –SEO and Pay per click advertising), cell phones, portable markets (for example Google Play, Apple Store), email marketing, social media, and online advertisement.
Non-Internet digital Channels
Television, Radio, SMS, advanced announcements (indoor and open-air).
Social media is a platform that connects people with their friends, family, and colleagues. But today, social media is used to promote products and services of the business to gather customers and boosts their sales. According to research, 70% of the U.S. population has at least one social media profile. And by 2021, the number of overall social media users is expected to reach about 3.1 billion people.
In business, marketing through social media is a versatile approach to reach the target audience. The main reason for marketing your small business through social media is that your customers are spending time on social media.
Role of Social Media in Digital Marketing
In digital marketing, social media plays a key role in promoting brands, products and an increasing number of customers. Social media has become a powerful platform to engage people and learn about their interests. It makes it easy to reach the right customers and build a relationship with them. One of the major benefits is that social media is the fact that it is free to use and promote your brand. You can connect with your customer, solve their problems, and get vital feedback straight from them.
When you generally stay before the clients, they are more likely to purchase things as often as possible from your store or connect with your services. Social media helps your organization to engage more customers. The customer is on the way to draw towards your business, which results in increase in your sales.